Digital Marketing
India’s first hands on project-based upskilling program in Digital marketing
Session Mode
Online
Duration
6 months
Commitment
8-10 hours per week
Program kickoff
11th July
Session Days
Weekend
Enrollment Deadline
30th June
Why Digital Marketing For UPSC Aspirants
Research & Analytical Skills Transfer Directly
UPSC aspirants are trained to analyze information, identify trends, and understand audiences, exactly what good marketers do.
High-Growth Industry with Diverse Roles
From Content Marketing and SEO to Social Media and Brand Strategy, digital marketing offers multiple career paths and rapid growth.
Strong Communication Advantage
Years of answer writing, essay practice, and current affairs preparation make aspirants naturally strong storytellers and content creators.
Low Barrier to Entry, High Upside
Unlike many careers that require additional degrees, digital marketing can be entered through skills, projects, certifications, and internships.
Future-Proof Career in a Digital Economy
Every business, startup, NGO, political campaign, and government initiative needs digital visibility, making digital marketing a highly relevant skill for the future.
Who is this INITIATIVE for?
UPSC Aspirants & Career Transitioners
Aspirants looking for a strong UPSC Plan B where research, communication, and analytical skills can be directly leveraged.
Digital Creators & Communicators
Aspirants who enjoy writing, storytelling, content creation, social media, branding, and audience engagement.
Digital Marketing Enthusiasts
Aspirants from any educational background who are curious about marketing, consumer behavior, growth, and building brands in the digital economy.
WHY REBOUNCE
Why Rebounce
Industry Mentor Model
Learn from active digital marketers who run campaigns, build brands, and drive growth. Get practitioner insights, not just textbook knowledge.
Weekend-First Design
Every session runs Saturday-Sunday so you never have to choose between your current commitments and your future career.
Portfolio Over Certificate
Graduate with a portfolio of real marketing work, from content strategies and SEO audits to campaign plans and AI-powered marketing projects.
Placement Support
Receive personalised guidance on resumes, LinkedIn optimisation, portfolio building, interviews, and career planning.
Honest Price
We are transparent about why we cost less – no campus, no affiliates, no admin overhead. You pay for instruction and outcomes, nothing else.
Theory Meets Practice
Every concept is followed immediately by a hands-on exercise. By Month 2, you’ll 2 mini projects and by Month 4, a stellar portfolio.
Method 1
Foundations, SEO & Content Marketing
Method 2
Social Media & Performance Marketing
Method 3
Analytics, Email & Marketing Automation
Method 4
Advanced Marketing, AI & Capstone Project
What you will learn :
- Digital Marketing Landscape & Buyer Journey
- AI Tools for Marketers (ChatGPT, Gemini, Prompting)
- SEO Fundamentals (Keyword Research, On-Page & Technical SEO)
- Content Marketing & Copywriting
- Content Strategy & Funnel Mapping (TOFU, MOFU, BOFU)
What You’ll Build :
- AI-assisted marketing workflows
- SEO keyword research project
- Content marketing strategy
- Brand Audit & Content Plan (Mini Project 1)
- 3-Month Content Calendar
Tools used :
Python
Numpy
Seaborn
SQL
What you will learn :
- Organic Social Media Strategy
- Content Creation & Community Management
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display & YouTube)
- Paid Media Strategy & Campaign Optimisation
What You’ll Build :
- Social media content portfolio
- Meta Ads campaign
- Google Ads campaign
- Integrated Paid Media Campaign (Mini Project 2)
- ROAS & Campaign Performance Report
Tools used :
Scikit learn
LightGBM
What you will learn :
- Google Analytics 4 & Marketing Dashboards
- UTM Tracking & Conversion Measurement
- Email Marketing & Automation
- CRM Management & Lead Nurturing
- E-commerce & Affiliate Marketing Fundamentals
What You’ll Build :
- Marketing analytics dashboard
- Email automation sequence
- CRM workflow & lead funnel
- Shopify store setup
- End-to-end customer acquisition funnel
Tools used :
PyTorch
HuggingFace
What you will learn :
- Advanced SEO & Technical Audits
- Conversion Rate Optimisation (CRO)
- AI-Powered Marketing Workflows
- Emerging Trends in Digital Marketing
- Campaign Strategy & Client Pitching
What You’ll Build :
- Technical SEO & CRO Audit
- AI Content Production Pipeline
- Portfolio-Ready Marketing Assets
- Capstone: End-to-End Brand Campaign
- Final Industry Presentation & Portfolio Deck
Tools used :
LangGraph
OpenAI
HuggingFace
Faculty: Learn from Practitioners Who Have Lived It
Our faculty are not academics reading from slides. They are engineers, researchers, and product leaders who have built real AI systems at scale and now teach what actually matters in the industry.
Varunn Kaushik
AI & Analytics Leader | Decision Science Strategist
15+
Years of Experience
1000+
Candidates Trained
4+
Worked in Top Global Firms
AI
Industry Expert
Manager – Decision Science & Generative AI
EDUCATION
B.E. Computer Engineering, Delhi College of Engineering (University of Delhi)
EXPERIENCE
EXPERTISE
Data Science
Machine Learning
Statistical Modelling
Pricing & Value Comparison: World-Class Learning with honest pricing
We believe the price of a program should reflect the cost of delivering it and not an aspirational figure which students find difficult to afford. Affordability at Rebounce is not a compromise. It is a choice.
Here is how Rebounce stacks up:
| Feature | IIT Executive Program |
 MIT xPRO |
Top EdTech Platforms |
 Rebounce |
|---|---|---|---|---|
 Price (INR approx.) |
₹5–25 Lakh |
$3,000–7,000 |
₹60K–2L |
₹35,400 |
 Live sessions |
Yes |
Mostly async |
Mostly recorded |
Yes – all 32 |
 Weekend-only schedule |
No |
No |
Self-paced |
Yes |
 Faculty background |
Academic + research |
Academic |
Varies widely |
Industry |
 Real project portfolio |
Some |
Some |
Assignments |
4 projects + capstone |
 Placement support |
Campus network |
Limited |
Job board |
Personalized guidance |
 After program support |
Limited |
Limited |
1 year |
Lifetime membership |
Career Outcomes
What Happens After You complete the program
Your Rebounce certificate is the smallest thing you walk away with. Here is what actually changes
BEFORE REBOUNCE
Where most learners start
- No real-world AI projects
- Limited practical skills
- Generic resume, no impact
- Unsure of which tech stack to learn
- No strong professional network
- No clarity on career growth
THE REBOUNCE PROGRAM
4 Months. 4 Stages. 1 Transformation.
Month 1
Foundations
Build strong data fundamentals and analytical thinking.
Month 2
Machine Learning
Master core ML algorithms and real-world model building.
Month 3
Deep Learning & NLP
Dive into deep learning, computer vision, and natural language processing.
Month 4
Applied AI & Production
Build, deploy, and scale end-to-end AI applications with modern tools.
AFTER REBOUNCE
Where you will be
4 Live AI Projects
Production-ready projects with code, documentation, and live demo links.
Job-Ready Skill Stack
Python, ML, DL, LLMs, RAGs, the most demanded AI stack.
Strong GitHub Presence
Clean, structured repositories that showcase coding discipline and technical depth.
Salary Negotiation Power
Stand out and negotiate better opportunities with a proven portfolio of results.
A Network That Lasts
Peers, mentors, and collaborators who continue to support your growth.
Dedicated Placement Support
Resume building, LinkedIn optimization, mock interviews, and warm referrals to hiring partners.
Pricing
Your path to becoming a Data Scientist starts here
₹35,400
₹37,400
- Duration: 6 Months
- Session Mode: Online
- Commitment: 8-10 hours per week
- Program Kickoff: 11th July
- Enrollment Deadline: 30th June
- Session Days: Weekend
- Program Journey
End to end support and guidance from upskilling till salary negotiations
- Learn Data Science & AI Skills
Build comprehensive, market-relevant skills through expert-led live masterclasses
- Strengthen Portfolio with a Live Project
Apply data science skills to execute 4 real-world projects and showcase your credibility.
- Resume Mentorship
Craft a polished, ATS-compliant resume with personalized guidance from the founders.
- Gap Coverage Strategy
Compelling story to showcase your gap years as strength adding value to your targeted role.
- Job Hunt Strategy
Helping you build a maverick job hunt strategy for your targeted roles.
- Cover Letter Review
Create a compelling, job-winning cover letter under guidance of industry experts.
- LinkedIn Profile Optimization
Stand out to recruiters with 1:1 mentorship for enhanced LinkedIn visibility.
- Interview Preparation (Unlimited 1:1 Sessions)
Ace job interviews through mock interviews and personalized feedback
- Take-Home Assignment Support (Unlimited 1:1 Sessions)
Get detailed reviews on your assignments to stand out in competitive hiring processes.
- Job Hunt Strategy Refinement
Analyze your job search progress and gain guidance to fine-tune strategies
- Salary Negotiation Guidance
Get expert advice on navigating job offers and negotiating for the compensation you deserve.
- Placement Support Till You Get Your First Job
Dedicated support and guidance until you successfully land your first role.
Risk is Ours
We’ll reach out within 24 hours to answer any questions about the program.
Frequently Asked Questions
Not heavily. You need basic familiarity with Python — we provide a pre-program prep module to bring everyone up to speed. On the maths side, a high school level understanding of statistics is sufficient. We teach everything else from the ground up.
Yes, and increasingly so. What employers care about is whether you can do the job. Our portfolio-based approach means you walk in with proof. We also work with hiring partners who actively recruit from our cohorts.
About 6–8 hours per week – 4 hours of sessions (Saturday + Sunday), plus approximately 2–4 hours for the weekly assignment. You should not need to take time off work.
Every session is recorded and available within 24 hours. You never fall behind and instructors hold a short Q&A on WhatsApp for those who watched async.
Because the cost difference is in the brand, the campus, and the marketing, not the curriculum or the quality of instruction. We have removed those layers and passed the saving to you. Our instructors are industry practitioners whose credentials speak for themselves.
We do not offer guarantees because no one can as we are not hiring but the market is. What we offer is genuine personalised placement support, portfolio reviews, warm referrals, and a network of hiring partners actively looking for Rebounce graduates.
You receive a confirmation within 48 hours, access to the pre-program prep module, and an onboarding kit with everything you need before Day 1.
Yes. We offer a 2-instalment option with no additional charges. We believe financial access should not be a barrier; speak to our team about the right plan for you.
Sessions are conducted in English with Hinglish explanations where helpful. All materials, assignments, and support communications are in English.